Privacy Policy

Yeoman Care Ltd is committed to safeguarding your privacy. Contact us at info@alberthouse.co.uk if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.

Yeoman Care Ltd owns and runs Albert House Nursing Home. We may process personal information in connection with care enquiries, admissions and the running of our services.

We work with two marketing partners. Smooth Group Limited trading as Prosperwell runs our live chat and helps us respond to online enquiries. Heritage Care Partners Ltd supports our marketing, enquiry management and campaign reporting. Where either partner processes personal information for us, it does so as a data processor acting on our written instructions, and it does not use your information for any other purpose.

We only process your Personal Data where we have a lawful basis to do so, as set out in this Privacy Policy. Where we rely on your consent, for example for marketing cookies, you can withdraw it at any time.

Definitions

Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 16 years of age.
We/us (either capitalized or not) – Yeoman Care Ltd

Data Protection Principles

We promise to follow the following data protection principles:

Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you information regarding Processing upon request.
Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
Processing is limited with a time period. We will not store your personal data for longer than needed.
We will do our best to ensure the accuracy of data.
We will do our best to ensure the integrity and confidentiality of data.

Data Subject’s rights

The Data Subject has the following rights:

Right to information – meaning you have to right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained and why and by whom it is processed.
Right to access – meaning you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of your Personal Data gathered.
Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
Right to erasure – meaning in certain circumstances you can request for your Personal Data to be erased from our records.
Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data, for example in the case of direct marketing.
Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling; and not to be subject to a decision based solely on automated Processing. This right you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.
Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another.
Right to lodge a complaint – in the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled please contact us.
Right for the help of supervisory authority – meaning you have the right for the help of a supervisory authority and the right for other legal remedies such as claiming damages.
Right to withdraw consent – you have the right withdraw any given consent for Processing of your Personal Data.

Data we gather

Information you have provided us with
This might be your e-mail address, name, billing address, home address etc – mainly information that is necessary for delivering you a product/service or to enhance your customer experience with us. We save the information you provide us with in order for you to comment or perform other activities on the website. This information includes, for example, your name and e-mail address.

Information automatically collected about you
This includes information that is automatically stored by cookies and other session tools. For example, your IP address, etc. This information is used to improve your customer experience. When you look at the contents of our website, your activities may be logged.

Publicly available information
We might gather information about you that is publicly available.

Care enquiries

When you make an enquiry, by phone, email, our website or one of our online enquiry forms, we may collect:

your name and contact details
your relationship to the person who needs care
the type of care being looked for
anything else you choose to tell us about the enquiry

This can include information about someone's health or care needs. That is special category personal data under UK data protection law, and we handle it with extra care. We use it only to deal with the enquiry and to assess whether we can meet the person's needs.

Enquiries made through our website go straight into Found, the enquiry management system we use, provided by Lottie Organisation Limited. Some of our online enquiry forms and landing pages run on technology provided by Perspective Software GmbH. Information you submit through those forms is processed by Perspective as an authorised service provider.

Enquiry outcomes and our marketing partner

To manage enquiries and see how well our marketing works, we may tell Heritage Care Partners how an enquiry from one of their campaigns has progressed. This is limited to:

whether we have been in contact
whether a visit or assessment has taken place
whether an admission has been agreed
whether the person has moved into Albert House

We do this on the basis of our legitimate interests in measuring our marketing and managing our relationship with our marketing partner. We do not share details of care needs, medical records, care plans or any clinical information for this purpose. You can object to this at any time by contacting us using the details at the end of this policy.

Advertising on Facebook and Instagram

We advertise on Meta platforms, including Facebook and Instagram. If you accept marketing cookies on our website, the Meta Pixel and, where used, Meta's Conversions API help us measure how our adverts perform. They share limited advertising and conversion information with Meta. If you decline marketing cookies, the Meta Pixel does not run.

We only give Meta information suitable for measuring and improving adverts. We never give Meta health information, care assessments, medical records, care plans or other sensitive details about anyone's care needs.

How we use your Personal Data

We use your Personal Data in order to

provide our service to you. This includes for example registering your account; providing you with other information and services that you have requested; communicating with you in relation to those services; communicating and interacting with you; and notifying you of changes to any services.
enhance your customer experience;
fulfil an obligation under law or contract;

We use your Personal Data on legitimate grounds and/or with your Consent.

On the grounds of entering into a contract or fulfilling contractual obligations, we Process your Personal Data for the following purposes:

to identify you;
to provide you a service or information;
to communicate either for sales or invoicing;

On the ground of legitimate interest, we Process your Personal Data for the following purposes:

to send you personalized offers* (from us and/or our carefully selected partners);
to administer and analyse our client base (purchasing behaviour and history) in order to improve the quality, variety, and availability of services offered/provided;
to conduct questionnaires concerning client satisfaction;

As long as you have not informed us otherwise, we consider offering you services that are similar or same to your browsing behaviour to be our legitimate interest.

With your consent we Process your Personal Data for the following purposes:

to send you campaign offers;
for other purposes we have asked your consent for;

We Process your Personal Data in order to fulfil obligation rising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymise Personal Data gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymised. We save your contact information and other information gathered about you for as long as needed for accounting purposes or other obligations deriving from law, but not longer than seven years.

We might process your Personal Data for additional purposes that are not mentioned here, but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:

the link between purposes, context and nature of Personal Data is suitable for further Processing;
the further Processing would not harm your interests and
there would be appropriate safeguard for Processing.

We will inform you of any further Processing and purposes.

Who else can access your Personal Data

We do not share your Personal Data with strangers. Personal Data about you is in some cases provided to our trusted partners in order to either make providing the service to you possible or to enhance your customer experience. We share your data with:

Our processing partners:

Hostinger International Ltd (website hosting)
Smooth Group Limited trading as Prosperwell (live chat, online enquiries and marketing)
Heritage Care Partners Ltd (marketing, enquiry management and campaign reporting)
Lottie Organisation Limited (Found, our enquiry management system)
Perspective Software GmbH (online enquiry forms and landing pages)
Google Ireland Limited (Google Analytics and Google Ads, only if you accept marketing cookies)
Meta Platforms Ireland Limited (Facebook and Instagram advertising, including the Meta Pixel and Conversions API, only if you accept marketing cookies)
Microsoft Ireland Operations Limited (Microsoft Clarity and Microsoft Advertising, only if you accept marketing cookies)
Microsoft Ireland Operations Limited (Microsoft 365 email)
Smart Start IT (IT support and website management)

Only information reasonably needed for each purpose is shared.

Our business partners:

We do not share your Personal Data with business partners for their own marketing.

Connected third parties:

Health and social care professionals involved in a resident's care (such as GPs, the NHS and the local authority), where this is needed and lawful.

We only work with Processing partners who are able to ensure adequate level of protection to your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.

How we secure your data

We do our best to keep your Personal Data safe. We use safe protocols for communication and transferring data (such as HTTPS). We use anonymising and pseudonymising where suitable. We monitor our systems for possible vulnerabilities and attacks. Access to Personal Data is limited to the staff who need it for their role, and our email and systems are protected with individual accounts and regular security updates.

Even though we try our best we can not guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

Children

We do not intend to collect or knowingly collect information from children. We do not target children with our services.

Cookies and other technologies we use

We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users’ movements, and to collect information about users. This is done in order to personalise and enhance your experience with us.

A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.

We use cookies for the following purposes:

Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalised features possible. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.
Analytics cookies – these cookies are used to track the use and performance of our website and services

You can remove cookies stored in your computer via your browser settings. Alternatively, you can control some 3rd party cookies by using a privacy enhancement platform such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.

Contact Information

Yeoman Care Ltd, Albert House Nursing Home, 19 Albert Road, Weston-super-Mare, BS23 1ES. Email: info@alberthouse.co.uk. Telephone: 01934 622 869.

Supervisory Authority

Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Website: ico.org.uk. Telephone: 0303 123 1113.

Changes to this Privacy Policy

We reserve the right to make change to this Privacy Policy.
Last modification was made in October 2026.